Do-It-Yourself SEO: A Beginner’s Checklist

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There have always been do-it-yourselfers succeeding at web promotion and search engine optimization. In fact, many of the established businesses offering web services today came from humble beginnings, perhaps nothing more than a college student with a laptop, an internet connection, and too much free time. The Web evolves as the result of the innovation and experimentation of individuals. The sharing of knowledge. The do-it-yourself attitude.

As text link brokers and mass link networking decrease in value and use in social media increases, it becomes more important for companies to have an internal approach and awareness of search engine marketing. Don’t get me wrong; outsourcing to SEO firms is still a smart option. That said, making the most out of Web 2.0 usually requires some level of cooperation between SEO firm and site owner. You don’t need to be an expert to know the basics of good SEO practices, and that added knowledge will be a great advantage whether you’re working along side an SEO team, or promoting your own site in your spare time.

So if you’re on a “need to know” basis with SEO, the following points should illustrate what an overall plan should include:

1. Create Search Engine-Friendly Content

Unique web content is your most valuable asset, and ensuring search engines can read it is crucial. Text embedded in images or Flash cannot be read, so make sure you use important keywords, headings, and hyperlinks in plain text form. Instead of using images as navigation links, CSS (Cascading Style Sheets) makes it easy to format those links to look more like ‘buttons’, thus creating powerful anchor text as well as making it visually appealing. Use heading tags properly and don’t try to hide keywords or text by making it the same color as the page background or shrinking it so it can’t be seen. Make sure the keywords you wish to rank high for are used frequently in the page copy but within reason.

Now that you’ve created good content, is it actually being crawled? Copy and paste a page’s URL into a search engine to see if it has been indexed. If you’ve just created the page, it may take a few days to show up. Aside from age, many factors can lead to web pages not being indexed by search engines, such as duplicate content (ie. a printer-friendly version of a page might be indexed and the normal version not, or vice versa); links generated by JavaScript instead of HTML; poor site architecture (ie. using too many sub-directories); lengthy, dynamically generated URLs using special characters; and orphaned pages.

2. Choose Your Keywords Wisely

One of the first steps of SEO, this one needs to be done properly the first time or all your future efforts and promotion could end up being wasted. Start by writing down general terms that describe your products, services or web content. Use keyword research services to investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the Google AdWords suggestion tool are good starting points. The goal is to find those niche phrases that your target market uses to find sites just like yours and optimize your site for them. If the phrases do not get enough use by searchers, your profits from ranking for them will be low. At the same time, stay away from general terms that are tougher to rank for (ie. like “art”, “computers”, “business”, etc.) as a great portion of the traffic will be irrelevant and you’ll break the bank attaining such competitive phrases.

3. Get Others to Link to Your Site

In theory there are countless ways, some traditional and some quite innovative, to get other web sites to link to yours. In practice, it can be easier said than done. Google defines a link as it pertains to rankings and SEO as a “vote” from one site to another. The more quality votes your site receives, the greater chance you have of rankings well. If a well established site links to yours, that link carries more weight than one would from a mom & pop shop or less reputable page.

If your site has useful content and is doing something unique, you’re already ahead of much of the competition. People need a reason to link to your site, as very few will do it out of the goodness of their heart. Trading links can work, but link exchange networks have decreased in value and won’t be of much use in competitive fields. Buying links, if you haven’t heard, is a big Google no-no. While entire articles could be written on this topic, here are a few popular methods of acquiring incoming links: Check out these blogs. Kendall PC 10423 Blogging Alluba Barr Ier Blog Business Blog Noli Mirador Educational Blog Etech Infanta Travel Paradise Phils DJ Phingaz EA Websites EI Guides Eilohn EJE Blogging Darwin Another heathcote Irene Ramblings Subscription Online Games Tech Services Gadgets Tech Group Right advices Tech Men Ideas Creative Component Elk Ridge Fire Conservavine Getting Inside You Red Square Sagcol Malufet na Blog Noli Boy NIERP Brod Nancy Panlilio Adulaamin Rivermaya Nolism Kamikazee Villete Blogging in Red Lingayen Wordprezz Joaquin Bordado Election Phils Grace Soriano Maya Blogging Pinoy Idol ABSCBNGMA ICANN Org Info Net Com Radio Catte Shep Fam Metro Nano New World SNS Online IPS 2007 Brod Izzle Internet Works News Inspector Dimdim Stars online Power Shell Blog Make Money with Nick Hanig Family Your Web Online Money Granada business Lexi Commons

- issuing company press releases with a link back to your site
- submitting to reputable business directories such as Yahoo! and Business.com
- be active on related blogs by commenting and exchanging ideas
- if you have clients with web sites, ask if they would mind adding your link in a “partners” section
- participate in relevant forums and discussion boards with a link in your signature
- write and submit original articles to web publications in your field with a link in your bio
- get involved in social media and bookmarking
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The IT definition

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Information and was developed by the Information Technology Association of America, or ITAA as the study, design, development, support for the implementation and / or management of any computer-based information systems. This is particularly true for software applications and hardware. Information and deals with the use of electronic equipment, computers and software to convert, store, protect, process, or restore the security of an information. It started many years ago as a concept that many are not aware of a concept that emporgeschnellt to review some aspects of science and technology. IT is a broad term and encompasses many areas. The experts of information technology, a wide variety of tasks involved in the installation of IT applications in the highly complex IT networks and databases.

All that management of data, network, technology hardware, software design, design of databases and the management and administration of the systems is in the time of information technology. When that deal with computer science in its entirety, the use of computers and information are usually connected.

The history of science over several years back. To fulfil the tasks in the field of modern technology, the field of computers, servers, management systems, database and cryptography.
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Info technology

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In the past, you have to ask, a hotline, and perhaps wait until the chandelier to use an operator can be, or not in a position to help. Indeed, it may also not be able to understand the person you at the other end of the phone, as many of these services are subcontractors in different countries!

Now you can get all hel p, you need to make your PC without picking up the phone. Many people make an end to the old help desk and the way to remote assistance for the repair of their PC or see if a problem exists.

Remote PC support or repair is much more common in recent years. The way it works is that someone in a remote location can connect to the computer by using the user name and password so they can see what happens.
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Find SEO strategies

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There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong.

Here is an example: Let’s assume you make a change to your website content. Maybe after a few days you notice that your Google ranking for a certain keyword has altered. Now, it would be natural for you to assume that your content change had led to change in ranking. However, it may not be true. Your ranking could have changed due to several reasons, and may have absolutely nothing to do with the changes made to the content. News Inspector

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Of course, this action of mixing up the cause and effect is a common error on the part of new SEOs. Well, if it were limited to just their work, I wouldn’t really mind it. But these guys are clueless and many a times spread their ignorance to other newbies on blogs and forums and create a ripple effect of newer myths. Here, I am making an attempt to discuss and clear the top 10 organic SEO myths: Kendall PC

Organic SEO Myth 1: You must submit your website URL to search engines. Once upon a time, this could have been the “in” thing. But since the past 5-6 years it has become unnecessary. Wordprezz

Organic SEO Myth 2: In order to get better ranking, you absolutely need a Google Sitemap. It’s partially correct. However, if you have built your site properly (ensured its crawler-friendly) you don’t require a Google Sitemap. That being said, having one won’t hurt you and you can even use other Webmaster Central tools offered by Google, but this doesn’t guarantee higher ranking. Store Blogs

Organic SEO Myth 3: For higher rankings, update your website regularly. Regular updating of your content pages may certainly increase the crawl rate for search engines, but not your website rankings. Only update your website content if it is necessary and not because search engines will like it any better. As a matter of fact, the highest ranked websites on Google are those that haven’t been updated in years! My Rivermaya

Organic SEO Myth 4: PPC (pay per click) ads can help or hurt rankings. What amuses me most is that many people believe that participating in Google AdWords campaigns will hurt their organic SEO ranking, while many others believe that PPC will spike the traffic and up the ranking. All I can say is that neither of this is true! Noli Boy for President

Give Your Site a Voice!

Organic SEO Myth 5: Not following guidelines on Google will ban your website. Google’s guidelines are common sense but not mandatory. It’s advisable to read them, however just don’t do anything purely for search engines and you’ll be fine. NIERP Bros

Organic SEO Myth 6: Buying links can lead to banning of your website. It is partially true again. Google doesn’t like to count paid links as votes for a website page. Mostly Google is unable to find out if the links are paid for, but even if it does, it won’t count the links. Google won’t ban your website in any case. A quick update - Google has made it easier to report paid links in sites that are unrelated to your site. Though the reasoning is yet unclear and best practice should tell you don’t buy links in unrelated sites to your theme. Malufet Ako Maya Blog

Organic SEO Myth 7: Header tags or H1 should be used to ensure high ranking. There is no evidence to prove this. However, this is one of the most common myths. You can reach top Google positioning without H1 but they certainly don’t hurt so use H tags correctly. Red Blogging

Organic SEO Myth 8: Meta keywords tag need to be used on your page. The fact is that a Meta keyword tag was introduced to use keywords that are NOT on the site page already! However, this tag is ignored by Google in any case.

Organic SEO Myth 9: The SEO copy should be 250 words in length. 250 words is not really an optimal number nor is it specific for SEO rankings. Easily, 250 words allows one to write good marketing copy and can be optimized for 3-5 main key phrases. However, shorter SEO copy works just as well.

Forget Expensive PPC Advertising - There is an Alternative!

Organic SEO Myth 10: Your pages should be optimized for the long tail keywords. This is not true. Nowadays, long-tail keyword phrases are no longer effective as not many pages use them and not many people search using long tails. You can include these keywords in blogs or even an article, but that is not really optimization. BalotPenoy Kayo Dyan Barr Ier Blog

Remember don’t go spreading any SEO myths that you believe may be true. Test it yourself several times on different websites before reaching any conclusion as there are other factors involved as well.

Organic SEO Top 10 Myths
By Seomul Davis (c) 2008

And better checkout these resouces. DJ Phingaz Tech IDEAS Ridge Fire Group Red Square Conservavine Creative Componant Lingayen Kamikazee Nolism Noliboy Sagcol Resources Villete BarbieBLUE9 Joaquin Bordado Election Philippines Panlilio Nancy Adulaamin Radio Cattle ShepFam Brod Izzle

Boost yourself online at SEO

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A web site does not stop with ownership. Work has to be done such as getting it optimized for search engines. Your web site has to be made search engine friendly, that is to say, it must meet certain expectations of the “crawlers” or “spiders” of search engines. Another Heathcote The index that these crawlers have created will be used in ascertaining the status of your web site in terms of relevancy to the requests of users. Noli Mirador

Good strategies for search engine optimization that should be fully implemented include the following: Tech Gadgets

(1) Credible domain name

Acquire a domain name that is not too long or difficult to remember. It should relate to the content of your web site. Within the domain name, there should preferably be keywords that a crawler will understand. Irene Ramblings Abbreviations, dashes, underscores, numerals and other meaningless characters should all be avoided. Always opt for a .com name if possible, simply because it is a more common term that customers think of. 10423 Blogging

(2) Titles should be rich in keywords

The titles for all of your pages should be keyword-rich. They should be easily understood by visitors, and more importantly should contain keywords that will relate to whatever your customers may want to search for. In search engine optimization, search engines often use the [TITLE]; element as the text for their link to your site. Greatest Groups Emphasis is placed by search engines in this area of optimization because it enables them to determine the relevance of your page to a visitor’s search. The titles for your pages should preferably be less than 50 characters including spaces. Right Advicez This enables you to select a title that is precise, and one that will not be truncated in search results for reason of length. For immediate impact, include your call to action, so that attention of visitors can be captured. Alluba

(3) Include META elements

Description and keyword properties should be included in your headers’ META elements. META name=”description” content=”[brief description of your site]” is often used by search engines to find out what your site is all about. Men Tech IDEas It will be beneficial to put yourself in the shoes of your customers. You can think about how they will go about searching for information, and you can subsequently choose appropriate terms that will capture traffic to your site. Creativity Comes within A great research tool to use is Wordtracker. Business blog

(4) Quality of content

It is imperative to provide good and rich content on your web site. The content should always be keyword-rich, as this facilitates good classification of your pages by the search engines. It must be interesting and entertaining. Quality is the keyword as far as content is concerned. Elk Ridge This is one strategy for search engine optimization that should be given heavy consideration. Content should therefore be fresh and should never be a duplicate. Search engines now include in their search algorithm ways to effect measurement of freshness of content on all sites. Conservavine Do note that spiders cannot read images, so remember to use < ALT > tags for images if you need to use them to increase your site traffic. Visit Philippines

(5) Links leveraging

Web sites that get incoming links do get a higher ranking. If these incoming links originate from a site with higher ranking and which perform well for key phrases that are related to your content, these are good links of quality that will push up the ranking of your site. They will greatly benefit your site. E-Tech Infanta It will be to your advantage to request them to link back to your site. Everything on your site must be properly linked; all links must be functioning, because this will enable all of your content to be indexed. This shows a good strategy for search engine optimization in operation. EA Websites

(6) Site registration

Your site must be registered with major search engines such as Google, Yahoo!, and Open Directory Project (DMOZ.org) once it is sufficiently optimized. Instructions given by each search engine are different from one another, so it is important to follow instructions closely, to avoid having your site improperly indexed. For best results, do it right - straight from the beginning. Your entertainment Guide

(7) Play it smart

Ensure that your site can be easily indexed by search engines. Your pages must be crawler-friendly. Avoid the application of spamming strategies such as irrelevant metadata and hidden text. Better be safe than sorry. whatsinstoreblog Play it smart when you are in your zest aiming for higher search-engine rankings. Avoid strategies that offer the easy way out for getting good ranking. Eilohn Community

(8) Virtue of patience

Patience pays. It may take some time to reach Google No 1 spot. The time spent on search engine optimization for your web site will definitely not be lost just because the top spot is not reached yet. There are still numerous other ways of capturing traffic besides performing a little more tweaking of your site. EJE Blogging

In conclusion, your web site must be optimized for search engines, as this will help you secure a better search result, better site ranking, and not forgetting increase in site traffic. For your desired results, you will need to apply the strategies for search engine optimization listed above. Darwin’s Blog

About the Author: Jeremy Long Chia Teik

In the field of SEO blogging the internet seocontest2008

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SEO is not common to everybody who is already in the field of computers and internet. Even your professors teaching you the basic of computer programming, the programming languages and all the math stuffs you needed to be able to graduate in a computer related degrees as of this time of writing. In today’s more developing and I can say developed internet world, with the existence of a lot technology; the Web 2.0, entertainment blog, etc. SEO or an acronym for Search Engine Optimization is now a demanding job in this field. Well, if you are not quite popular to this job, try to search some jobs regarding this field and probably you can see a hundreds of them looking for a professionals and new players in the world of SEO. Try to search at jobstreet.com. Site optimization is somewhat challenging, in terms of benefits you can get from optimizing seocontest2008 keyword; such keyword for an SEO contest which was launched this February 2008 by UKWebMasterWorld.com and will last on March 2008.

SEO have been dominating the world of internet. Search engines play an important role in the life of the internet. Well, there’s a lot to tell here, anyway I will leave you a word from the man who created the Web, Tim Berners-Lee; told:

People have sometimes asked me whether I am upset that I have not made a lot of money from the Web. In fact, I made some quite conscious decisions about which way to take my life. These I would not change - though I am making no comment on what I might do in the future. What does distress me, though, is how important a question it seems to be to some. This happens mostly in America, not Europe. What is maddening is the terrible notion that a person’s value depends on how important and financially successful they are and that that is measured in terms of money. That suggests disrespect for the researchers across the globe developing ideas for the next leaps in science and technology. Core in my upbringing was a value system that put monetary gain well in its place, behind things like doing what I really want to do. To use net worth as a criterion by which to judge people is to set our children’s’ sights on cash rather than on things that will actually make them happy.

This has something to do with the importance of SEO in the world of free lancing, internet money making, especially on optimizing website. As you can see, I am leaving you the importance of secontest2008 which can help every SEO with the techniques they have in landing at the SERP. SERP is an acronym for Search Engine Result’s Page.

The existence of the web, you can do more about it from Weaving the Web, a lot you can do. Provide your own stability in terms of job, financial status, and life maintenance. Basically, setting up a website or a blog. Today’s time more blogs are being built every minute with a different niche like; blogs that tackles on high technology gadgets blog, travel blog, entertainment blog, business blog, games, high tech gadgets blog, personal weblog, personal blogs like Irene’s weblog, blogging business, technology blog and a community site, blogging business.

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